Frequently, at family-based SMEs, the Sales Plan and Marketing Plan go side-by-side, becoming just one thing. As we are acquainted with this and we know this process, we internalize low-cost marketing tools for the company that power the sales network in its task. We help develop those tools and teach you how to carry them out with your own resources, if that were more advantageous for your activity.
With the Marketing Plan we also define other key aspects of the company’s policy on this matter, such as the market features, the product determination (or service), price policy, distribution channels, sales strength, external communication, customer service, budgeting and Action Plan.